We are happy to unveil the official logo of The Red Horse Company.
As we continue building our company, we wanted a visual identity that is simple, timeless, and meaningful. Inspired by the iconic Swedish Dala horse, our logo pays tribute to the craftsmanship, creativity, and cultural heritage of Dalarna, the region we proudly call home.
Rather than creating a detailed illustration, we chose a clean, minimalist design that represents our vision for the future. Like our company, the logo is built on simplicity, quality, and lasting value.
The Red Horse Company was founded in 2026 with the ambition of bringing together three complementary areas under one brand:
- Red Horse Sound – Creating and publishing music and digital audio.
- Red Horse Publishing – Publishing books and other digital content.
- Red Horse Experience – Developing travel experiences that celebrate Sweden’s nature, culture, and traditions.
Although we are still at the beginning of our journey, this logo represents our commitment to creating thoughtful work that we can be proud of for years to come.
We hope it will become a recognizable symbol of everything we create and share in the future.
Thank you for being part of our story.

